ArtsMarketing.org

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Steven Roth) talk about ways to build measurement into you marketing efforts, along with some of their stories on how this has worked (and hasn't worked) in the past. This episode’s theme is measuring your marketing campaigns, and how planned measurement can make (or break) your success.

Guest panelist: Steven Roth, President, The Pricing Institute, Boston, MA

From the Mailbag: We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization.

NAMPRadio Recommends

• Ron recommends: Browsercam.com as a tool with a free 24 hour access pass to check the look of your website in multiple browsers.
• Matt recommends: The Wallace Foundation report on “Engaging Audiences.”
• Maris recommends: A free tool for the Firefox browser that will show you if Google Analytics has been installed on a page.
• Steven recommends: Arts Journal a daily email of stories published by bloggers and major newspapers related to the arts.

Outro music provided by Justin Gordon "Winter in Ohio" provided by the Podsafe Music Network. For more information about Justin Gordon, please visit his page on the Podsafe Music Network.

And that’s the episode! If you like it, please feel free to rate it in iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments to info@artsmarketing.org.