ArtsMarketing.org

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches.

Guest panelist: Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape

NAMPRadio Recommends:

• Matt recommends: A pair of documentaries by Gary Hustwit: Helvetica  (2007) and Objectified (2009). Not strictly marketing films, but should be of compelling interest to anyone who's interested in the psychology of marketing/branding, the times we live in, etc.  Both available on DVD. http://www.helveticafilm.com & http://www.objectifiedfilm.com
• For the eventual posting on the NAMP site, each of these films has its own website:
• http://www.helveticafilm.com/
• http://www.objectifiedfilm.com/
• Ron recommends: The URL shortner bit.ly at http://bit.ly for its superior link-tracking ability giving you metrics on the short URLs you create.
• Alan recommends Peter Linett’s recent article “Thinking about Audience Research”
• and the Arts Research Digest out of the U.K.
• Maris recommends: The “What not to do on Facebook” after the Nestle fiasco

Outro music: “I'm Leavin'”  featuring singer/songwriter Andre Bisson. Find out more about this artist via hise homepage or his page on the Podsafe Music Network.

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to:

info@artsmarketing.org

Attachment	Size
nampradio_episode7.mp3	22.89 MB

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Bobbi Booker talk about the changes that have been happening in the media industry over the last few years, what you can do to adjust, and do's and don't for getting in touch with media contacts.
Guest panelist: Bobbi Booker is a longtime multi-media journalist, radio personality and blogger whose editorial experience includes news, culture, lifestyle, business, sports, politics and entertainment reporting. Ms. Booker, who came to The Philadelphia Tribune in July 2001 as the Lifestyle & Leisure staff writer, has spent more than 25 years as a journalist — first in radio with major regional stations and then in the nascent web news era of the late 90s.

NAMPRadio Recommends:

• Matt recommends: A study showing that a "Mad Libs"-style sign-up form increased registration on a website over the typical "Name: _______; Address: __________" format... http://www.lukew.com/ff/entry.asp?1007
• Ron recommends: Tweetdeck for iPhone (check the Apple app store) -- fantastic 3rd-party Twitter application that lets you track multiple conversations, upload photos and videos, auto-shorten urls, and so much more.
• Bobbi recommends http://10000words.net -- a great site of help guides that help you navigate through contemporary journalism and storytelling.
• Maris recommends: http://sendspace.com -- free service to send large files to people

Outro music: “Charlie Chaplin” featuring singer/songwriter Katie Herzig. Find out more about this artist via her homepage: http://www.katieherzig.com or her page on the Podsafe Music Network: http://bit.ly/c2LMAB

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to:
info@artsmarketing.org

Attachment	Size
nampradio_episode6.mp3	27.81 MB

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Justin Karr) talk about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project.

Guest panelist: Justin Karr is the Director of  Information Technology for the national arts service organization Fractured Atlas.

NAMPRadio Recommends:

• Matt recommends: A book -- “The Paradox of Choice” by Barry Schwartz -- we tend to think that choice is a good thing, but there comes a point where too much choice is paralyzing, and the book offers thoughts on human behavior and how to avoid the paradox.
• Ron recommends: The podsafe music network -- great site full of songwriters who have submitted their music to be used for free in your podcast or other not-charging work. We find all of our musical artists here. Send them some love!
• Justin recommends: The iPhone app “Ratio” -- a sort of cookbook app that allows you to put in how much you have of one ingridient, and will calculate how much you need of other ingridients. Although cooking isn't arts marketing, Justin loves the way the app works as an example of a really good iphone app, as well as an example of out-of-the-box thinking.
• Maris recommends: http://evernote.com -- Online site to save your ideas, things you see, and things you like. Then find them all on any computer or device you use.

Outro music: “Summer Morn”  featuring Utah artist Douglas Spotted Eagle. Find out more about this artist via his homepage or his page on the Podsafe Music Network. 

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to:info@artsmarketing.org

Attachment	Size
nampradio_episode5.mp3	27.21 MB

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist David Dombrosky) talk about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla.

Guest panelist: David Dombrosky is the Executive Director of the Center for Arts Management and Technology, an applied research center at Carnegie Mellon University.

From the Mailbag: This episode's question is from Andrew Girvan from Shakespeare In The Streets in Liverpool, UK, who asks the on-topic question “Drupal or Wordpress, and why? Have a question? Please send it to info@artsmarketing.org.

NAMPRadio Recommends:

• Matt recommends: Seth Godin mentioned: http://vintageadbrowser.com -- repository of 100,000+ "classic" advertisements -- it's searchable by keywords and themes. Good source of ideas for artwork/campaigns.
• Ron recommends: Amazon's Kindle -- it's easy to read books on it, many books are
  available for instant download, and the ability to search for specific keywords
  anywhere in your book is phenomenal. Listen to the podcast to hear about Matt's
  low-tech version of the Kindle. :( http://amazon.com
• David recommends: http://twitteranalyzer.com -- site that shows you information about your twitter account including things like your "reach" which is how often people retweet you, what subjects rise to the top, etc. Helps you to measure your Twitter effectiveness.
• Maris recommends: http://emailonacid.com -- free trial or light subscription to test your email template in all the major email clients, so you can see how it looks and make adjustments to your templates.

Other links mentioned in the podcast:

http://wordpress.org
http://drupal.org
http://www.facebook.com/pages/National-Arts-Marketing-Project/50890468570

Outro music: “Relish”  featuring an Oregon band: Little Thom. Find out more about this band via their Myspace page: http://www.myspace.com/littlethomsongs or their page on the Podsafe Music Network: http://is.gd/6EDrm
And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to:
info@artsmarketing.org

Attachment	Size
nampradio_episode4.mp3	24.18 MB

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Andrew Taylor) talk about the advantages and disadvantages to getting a graduate degree in arts administration on the path to a career in the arts.

Guest panelist: Andrew Taylor, Director of the Bolz Center for Arts Administration in the Wisconsin School of Business.

From the Mailbag: No mailbag questions this month -- have a question? Please send it to info@artsmarketing.org.

NAMPRadio Recommends:

• Ron recommends: Pidgin Universal Chat Client as a way to connect to multiple instant messaging client, which allows you to talk with your friends or co-workers online, no matter what chat service they use (such as AOL Instant Messenger, MSN, ICQ, etc.). It's an incredibly handy way to communicate with your team in a way that is faster than email and great for sending links around.

• Matt recommends: Mediapost.com -- an online publishing company that caters to the media, and has “a whole constellation of blogs and e-newsletters that you can subscribe to.” They have a lot of great advice from industry leaders, and drill down into specific areas of marketing that Matt really digs.
• Maris recommends: Mashable.com -- a website with lots of daily content devoted to news and understanding of social media. Ron agrees!
• Andrew recommends: An IRS site called StayExempt.org, which allows you keep track of all of the rules and recommendations for maintaining your nonprofit status, is a fun and easy way.

  Andrew also recommends the Association of Arts Administration Educators at http://artsadministration.org, which is a site that allows you to research different arts administration degrees around the country.

Outro music: “The Rocky Road to Dublin”  featuring the band Blaggards, out of Houston, TX. Find out more about this band via their page at the Podsafe Music Network.

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to:info@artsmarketing.org

Attachment	Size
nampradio_episode3.mp3	26.18 MB

Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Alison Schwartz) talk about the 2009 NAMP conference that recently took place in Providence, RI, along with some thoughts on speakers for NAMP 2010 in San Jose, CA.

Guest panelist: Alison Schwartz, Manager of the National Arts Marketing Project and Artsmarketing.org

From the Mailbag: We answer a question by Katie Guernsey of Picnet.net on ways the panelists have seen arts organizations collaborate to promote the arts in a region.

NAMPRadio Recommends:

• Ron recommends: WhichTestWon.com as a fun site for marketers that allows you to guess on the results of various A/B tests on web user behavior.
• Matt recommends: Uniflip -- an application that can turn PDF/Word docs into a flash-based brochure that you can embed on your site.
• Maris recommends Squarespace.com, which she calls “Myspace for bloggers.” It's a hosted space where you can easily create a website for your group. Various inexpensive prices.
• Alison recommends: Google Alerts, which allows you to enter a set of keywords into Google, and receive email updates on new content on the web that contains those keywords, whenever it appears.

Outro music: “Brown”  featuring Children of a New Jazz Era out of Michigan. Find out more about this band via their page at the Podsafe Music Network.

And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to: info@artsmarketing.org

Attachment	Size
nampradio_episode2.mp3	29.13 MB

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Steven Roth) talk about ways to build measurement into you marketing efforts, along with some of their stories on how this has worked (and hasn't worked) in the past. This episode’s theme is measuring your marketing campaigns, and how planned measurement can make (or break) your success.

Guest panelist: Steven Roth, President, The Pricing Institute, Boston, MA

From the Mailbag: We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization.

NAMPRadio Recommends

• Ron recommends: Browsercam.com as a tool with a free 24 hour access pass to check the look of your website in multiple browsers.
• Matt recommends: The Wallace Foundation report on “Engaging Audiences.”
• Maris recommends: A free tool for the Firefox browser that will show you if Google Analytics has been installed on a page.
• Steven recommends: Arts Journal a daily email of stories published by bloggers and major newspapers related to the arts.

Outro music provided by Justin Gordon "Winter in Ohio" provided by the Podsafe Music Network. For more information about Justin Gordon, please visit his page on the Podsafe Music Network.

And that’s the episode! If you like it, please feel free to rate it in iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments to info@artsmarketing.org.

Attachment	Size
nampradio_episode1.mp3	32.37 MB