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Marketing Strategy: Know where you’re going and how to get there
Someday, someone will invent an arts marketing GPS system. You just plug in your marketing goals, press a button, and BING! It will show you just how to achieve them. Until that happens, you need a marketing strategy. Your marketing strategy defines your overall goals and how you will allocate limited resources to achieve the maximum possible return. It’s your roadmap to success—and only you can draw it.
But you don’t have to reinvent the wheel. Review strategies developed by other arts organizations and discover the elements that combine to create a powerful marketing strategy. These resources will get you started.
Marketing Your Organization in Tough Times
Date Posted:
01/2008 Summary:
Effectively marketing an arts organization during tough times may seem more like a desire than a possibility. Participants of a NAMP roundtable discussion in New York City, shared their thoughts and found that the recommendations in response to the challenges and concerns are realistic and simple to implement.
