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E-Marketing: A powerful way to extend your budget and your reach
Today, a high search engine ranking or the right e-mail sent at the right time to the right people can sell out your next event in a matter of hours—at a cost of next-to-nothing.
To market effectively online, you have to combine the traditional approaches of product promotion and customer service with the constantly changing science of web technology. Discover how other arts organizations are using e-marketing tools to reduce costs, build audiences, and generate additional revenue. Use these resources to plan your e-marketing program.
Are "Wired Seniors" Sitting Ducks?
Date Posted:
01/2008 Summary:
As Americans age 65 and older begin using the Interent, the a rising tide of viruses, spyware, and other online critters, is cause for concern since there is evidence that older users are less to take precautions against software intrusions and fraud.
