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Branding: How to make your organization stand out
Pop quiz! What do most people think of when they hear these company names?
(Want a hint? Roll your mouse over the names.)
Volvo Coca-Cola Ivory Soap CNN Disney World
In today’s competitive market, a strong brand can be your most valuable marketing asset. Your brand is more than just a logo or slogan—it’s a promise to your audience that you will deliver a superior experience. What do visitors think about your organization?
Your brand tells people what makes your organization unique. It’s that “something extra” that makes people want to choose your organization over all the other options available to them.
The Brand-Design Process: From Walt Disney to Steve Jobs
Date Posted:
01/2008 Summary:
The Brand-Design process has four steps: imagination, innovation, operationalization and renovation. Through these four steps, we interpret the soul of the brand, bringing it to life for customers to experience. This article explores how each step work and gives examples of how marketers have used these steps to make their products successful.
Marketing a Non-Profit Brand
Date Posted:
11/2008 Summary:
Branding Strategy: The Branding Blog outlines seven Steps for Building a Strong Non-Profit Brand. (They are really the same as building a strong for-profit brand since the goal is the same—to own a position in the mind.)
