Feature Article
Sharing a Staged Performance Across the World: Part 2
by Jaki Levy, Founder, Arrow Root Media
Over the past year, I've produced several webcasts for dance companies. I've included a few insights and considerations for producing your own webcast. In addition to my efforts with Misnomer in December and April, I also worked with DanceBrazil in March to produce live webcasts. Two of these webcasts were done in conjunction with a season, whereas Misnomer's performance in April was a work-in-progress showing. All of these webcasts were done with a few goals in mind:
1. Diversify the company's audience by building new audiences online.
2. Expose current audience members and their friends to the work and company, thus broadening the company's current reach.
3. Give audience members who already saw the work an additional mode by which to experience the work and deepen their experience.
Read more about webcasts from Jaki Levy
 Ask the Expert: Chris Elam
Artistic Director and Choreographer, Misnomer Dance Theater
This month’s expert, Chris Elam, speaks with us about new media strategies and how they can grow audiences. Chris is the founding choreographer for Misnomer Dance Theater, a contemporary company that was named one of Dance Magazine's "25 to Watch” companies in 2007. In addition to his artistic leadership, Chris has developed innovative online models to help dance companies make better use of web technologies. Ask Chris your questions on new media, dance, and leadership.
Why Should You Attend the 2009 NAMP Conference?
Superheroes and Super Sessions abound at CollaborAction: Arts Marketing, Sponsorship, and Fundraising Strategies That Work!
- More than 100 presenters sharing real tips and tricks of the trade!
- More than 20 sessions and plenaries that will help you survive this challenging economy.
- More than 30 networking and peer-to-peer activities that will spark fresh ideas and new, collaborative strategies.
You will leave this conference with an overflowing tool kit, including:
- Collaborative strategies to open new channels for fundraising and marketing,
- Return-on-Investment tactics to make the most of your budget and win over your board,
- Online marketing tools that are cost-effective and easy to implement,
- Patron communications that will cultivate donor interest and loyalty,
- Keys to unlocking the secrets to corporate sponsorship,
- And much, much more!
Register now!
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NAMP Marketing Training Is Available in Your City!
Are you searching for new ways to retain donors and find new audiences? Do you struggle to stay on top of Web 2.0 marketing opportunities? Does your marketing plan need a revision that addresses: “the new economy?” The National Arts Marketing Project (NAMP) delivers the answers (and much more) to your doorstep with customized marketing and fundraising training seminars focusing on total organizational revenue.
NAMP workshops are designed to benefit organizations of all sizes, art forms, and regions. With more than a decade of experience and national exposure, NAMP courses have proven that they work! Schedule a seminar in your area today! For details, contact the NAMP Coordinator at tbradley@artsusa.org.
NAMP News
Cultural Changes
Diane Ragsdale reflects on the best ways to revitalize arts communities.
Rethinking Retention
Retention is more than numbers; take a deeper look at your consumers.
Loyalty Points
Millennials increase their participation in loyalty and reward programs.
Local Search
Arts organizations look at location-based searches to reach audiences.
Viral Fairytales
This article separates the myths about viral videos from reality.
The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
Made possible by a grant from American Express Company
You will leave this conference with an overflowing tool kit, including:
- Collaborative strategies to open new channels for fundraising and marketing,
- Return-on-Investment tactics to make the most of your budget and win over your board,
- Online marketing tools that are cost-effective and easy to implement,
- Patron communications that will cultivate donor interest and loyalty,
- Keys to unlocking the secrets to corporate sponsorship,
- And much, much more!
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