National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org
 

Featured Article
Everything Is Changing
by Brian Reich

Our society has changed—dramatically—over the past few decades. We talk about it all the time in the context of business (flattening), government and politics (opening), and community (connecting). But what about arts, humanities, and culture?

Everything is changing. When it comes to communicating with an ever-evolving audience, today's organization has more than enough tools to get the job done—blogs, podcasts, social networks, mobile, games, search, wikis, and much more. Still, the combination of rapid technological innovation and continuous social shifts has left many organizations struggling to stay focused and execute their ideas. Everything is changing and nothing we are doing is working anymore.

What's happening?

Read more from Brian Reich.

NAMP News

Local Giving
Community-based charitable giving makes a splash through social media.

State of the Arts
A new study reveals how hard the recession has hit practicing artists.

Whitney on the Web
The Whitney Museum adds casual curation tools to make its new site appealing.

Ticketing Trends
Startups link social networking with ticket buying for greater sales.

Changing Consumers
Millennials change the consumer marketplace, and smart marketers respond. 

The National Arts Marketing Project (NAMP) consists of four components:

1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company

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