ArtsMarketing.org

Day and Time: Sunday, November 1, 1:45 p.m. – 3:15 p.m.
Track: Marketing

With the economic downturn affecting budgets and revenues, arts organizations have to work harder than ever to retain loyal constituents. Customer-centric communication can be a key method for doing just that—it creates a welcoming atmosphere, utilizes authentic communication, and genuinely listens to feedback. This process enables the retention of existing patrons while deepening the relationship with them. This session explores concrete examples of customer-centric practices that require relatively little investment of dollars and time, and are scalable to any organization.

Return to daily schedule.

Moderator

Richard Jaffe,
Trinity Repertory Company, Providence, RI

Presenters

Kory P. Kelly,
Actors Theatre of Louisville, Louisville, KY

Kory P. Kelly is responsible for developing the Actor Theatre’s audience through effective communication of the mission, artistic vision, and programming activities. Previously at Writers’ Theatre in Chicago, he implemented their first strategic audience development plan, focusing on consumer benefits. He is a member of the American Marketing Association, Main Street Association, and Arts and Cultural Attractions Marketing Committee. Kelly has served as President of North Shore Live! and was a guest lecturer at Northwestern University.

Sarah Rowan
Actors Theatre of Louisville, Louisville, KY

Sarah Rowan is the Marketing Associate at Actors Theatre of Louisville where she works closely with the marketing team to support the Actors season and the Humana Festival of New American Plays. Ms. Rowan is a recent graduate of Fairmont State University where she studied theater and music with special emphasis on arts administration and children’s theater. She has worked with Muskogee Little Theatre Company, West Virginia Public Theatre, and The Lost Colony, among others.