ArtsMarketing.org

Tim Baker is Director of Baker Richards Consulting, which specializes in pricing research and data mining, helping cultural organizations across Europe maximize their earned income.  Tim left the Scottish Chamber Orchestra in 1999 after seven years as Marketing Director, before which he was Head of Marketing at the London Symphony Orchestra. Tim was a non-executive Director and then Chair of the Arts Marketing Association and is currently a member of the Board of the Britten Sinfonia. He has spoken at numerous conferences, and is author of classical music marketing book, Stop Reinventing the Wheel, published by the Association of British Orchestras and the major chapter on pricing strategy in a book on ticket pricing, shortly to be published by Arts Council England. For more information please visit www.baker-richards.com.