ArtsMarketing.org

Steven Roth is President of the Pricing Institute.  He is an independent marketing consultant with more than 25 years of experience in creating, executing, and measuring results-oriented marketing programs for commercial and not-for-profit organizations. Steven is a co-author of three studies on Customer Relationship Management published by the Direct Marketing Association, is a frequent speaker at industry conferences, and a guest lecturer at the Boston University Graduate School of Management, The Yale School of Drama, and the Oberlin College Creativity and Leadership program. Steven began his career as the Marketing Director for the Shubert Organization.  He is Board Chair of Arts Boston, a 165-member audience development organization.