WORKSHOP! THE ART OF CONTEXTUAL MARKETING: MAXIMIZING RELEVANCY IN THE AGE OF PERSONALIZATION
Saturday, November 7, 4:00 pm - 5:30 pm
Whether we’re engaging new audiences or deepening relationships with existing patrons—context is key. Who are these patrons? Where they are, what they’re doing, and what are they likely to do next are equally important. Contextual marketing is something arts marketers have always done, but recent shifts in technology and marketing practices allow our efforts to be more personalized, more relevant, and more effective than ever before. Explore the elements of contextual marketing through a series of exercises focused on leveraging your patrons’ context to maximize relevance and effectiveness.
Chief Marketing Officer
David Dombrosky brings over sixteen years of experience in arts management and technology to his role as Chief Marketing Officer for InstantEncore. He frequently writes and presents on the uses of technology within arts organizations. Prior to joining InstantEncore, David established an arts and technology consultancy, directed the Center for Arts Management and Technology at Carnegie Mellon, and served eight years at the South Arts directing regional and national programs in the visual, performing, media and literary arts.
Associate Director of Marketing
Hubbard Street Dance Chicago
Ronia Holmes is the Associate Director of Marketing a Hubbard Street Dance Chicago, where she manages marketing for the organization’s main company and Hubbard Street 2, the Lou Conte Dance Studio, and its Youth, Education, and Community Programs. Following graduation from Carnegie Mellon University’s Arts Management program, Holmes worked as Marketing & Community Engagement Manager at Madison Opera. In addition to guest lecturing about topics in the arts, Holmes provides freelance branding and marketing consultation.
Director of Strategic Communications
Colorado Springs, Colorado
Amelia Northrup is the director of strategic communications at TRG Arts, the data-driven arts and entertainment consulting firm. She serves as a writer and editor for the firm’s consulting projects, Data Lab research and analytics projects, and a contributor to TRG’s knowledge center online. Additionally, she is a member of the ArtsMarketing.org Advisory Committee. Formerly of the Center for Arts Management and Technology (CAMT), her responsibilities included writing for the Technology in the Arts blog, as well as authoring white papers and reports. She holds a M.A.M. from Carnegie Mellon University as well as degrees in communications and vocal music from University of Missouri.