LIGHTNING ROUNDS OF RESEARCH
Monday, November 14, 5:15 pm - 6:30 pm
Join us for a presentation blitz of research studies, evaluations, and statistics about audience development and participation. Seven presenters have 10 minutes to present 10 infographics.
Studies will cover audience engagement and consumer behavior research across all disciplines including contemporary art, dance and Jazz. Participating studies were commissioned or implemented by Dance/USA, Jazz Arts Group, LaPlaca Cohen, Museums in the Park, TRG Arts, Yerba Buena Center for the Arts, and The Wallace Foundation. This session is moderated by Alan Brown, WolfBrown, San Francisco and will start promptly at 5:15 p.m.
Alan Brown
PrincipalWolfBrown
San Francisco, California
Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape.
Cate Conmy
Associate StrategistLaPlaca Cohen
New York, New York
Cate is a member of the Strategy & Branding team at LaPlaca Cohen, where she works with cultural clients to develop creative marketing plans, brand identities, and audience outreach tactics. A magazine editor before she transitioned into the the cultural sector, Cate has worked in the volunteer management, audience research, and education departments at a variety of organizations, including historic houses, the Exploratorium, the New York Transit Museum, and the Bay Area Discovery Museum. She has a B.A. in history and East Asian studies from Oberlin College and an M.A. in museum studies from New York University.
Bob Harlow
ResearcherBob Harlow Research & Consulting
New York, New York
Bob Harlow, PhD, develops custom research programs that help organizations identify how to engage key audiences. He has held senior and management positions at IBM and at the market research consulting groups Yankelovich Partners, RONIN, and KRC Research. He currently leads his namesake market research consulting organization, and has partnered with marketing managers and senior executives at some of the world’s largest companies and leading nonprofit organizations to build and target brands, offerings and marketing strategies. He has a PhD from Princeton University in social psychology and completed the post-doctoral program in quantitative analysis at New York University’s Stern School of Business and GSAS. He is the lead author of the four reports in the series, Wallace Studies in Building Arts Audiences.
Rebecca Ratzkin
ConsultantWolfBrown
San Francisco, California
Rebecca Ratzkin joined WolfBrown’s San Francisco office in 2008, bringing her unique outlook on arts and culture as it relates to economic and community development. Her interests and skills focus on bridging theory with practical and achievable solutions and seeing opportunity in the midst of the deepest challenges. With a background in arts administration and urban planning, Rebecca has applied her skills and experience in research design, data collection administration, research training, and project management to a variety of research and planning projects. Her clients have ranged from small culturally specific and community-based arts groups to large institutions and consortiums, foundations and government agencies. Recently, she has delved into the projects that investigate the impacts of arts experiences on individual audience members, customer segmentation (analysis of audience behaviors, attitudes and preferences), and audience engagement patterns. Her recent projects include working with Theatre Bay Area on a national intrinsic impact pilot study (liaising with 18 theaters in six cities), developing a new customer model for jazz audiences with a national consortium of jazz presenters (liaising with 20 jazz presenters), evaluating the California Community Foundation’s arts program (liaising with 28 grantees) and measuring patterns of cultural engagement in Philadelphia and Ontario – all of which resulted in significant research reports which she co-authored.
Aaron Trent
Research AssistantSlover Linett Strategies
Chicago, Illinois
Aaron Trent joined Slover Linett as a research assistant in August 2010. His work spans Slover Linett’s performing arts, museum, and higher education practices, with a special emphasis on ethnographic research methods. He has contributed to studies of audience engagement for the Minnesota Orchestra, The Field Museum, the University of Chicago Booth School of Business, and other clients. Aaron has a B.A. in anthropology from the University of Chicago.




