KEYNOTE ADDRESS: SCOTT STRATTEN
Sunday, November 13, 9:00 am - 10:30 am
Scott Stratten, best-selling author of UnMarketing: Stop Marketing. Start Engaging., has been running his “UnAgency” for almost 10 years, working with clients such as PepsiCo, Red Cross, and Fidelity Investments. An expert in authentic marketing, Scott will walk through today’s landscape of online engagement and what’s coming tomorrow. He will speak to how sales, marketing, and customer service have changed incredibly over the past few years and engagement is king. It’s not if your customers are talking online, it’s how often and where. Hear this wake-up call and discover a clearer picture of what tools suit your needs and which ones to ignore.
Speakers
Scott Stratten
PresidentUnMarketing
Scott Stratten is the president of Un-Marketing. Formerly a national sales training manager and a professor at the Sheridan College School of Business, he has been running his "UnAgency" for eight years which has become the place companies like PepsiCo, Red Cross, and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has more than 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy, and Justin Bieber.
His book UnMarketing: Stop Marketing. Start Engaging became a national best seller before it was released and was also just named one of the top business books of the year by 1-800-CEO READ.
