CLINIC: FUNDAMENTALS FOR CHANGING TIMES
As every prima ballerina knows, you always need to return to ballet barre class to stay fit and on top of your game. Want to firm up your foundational skills and open opportunities for more strategic thinking? Join us for this hands-on clinic and you will walk away with an overflowing arsenal of tactical skills to help you devise winning marketing campaigns.
Led by Chad Bauman (Arena Stage, DC), Ron Evans (Groupofminds.com, CA), and Deborah Obalil (Obalil & Associates, RI), these jam-packed sessions will focus on change management, revenue generation, messaging, and more. Refresh your abilities and rejuvenate your creativity.
This preconference is for anyone who wants hands-on training in arts marketing fundamentals to reach new levels of audience engagement. Think of it like a class at the Apple store, you’ll be set with new shortcuts, new tools, and new tips for getting your work done smarter, faster, and more effectively.
| 9:00 am - 10:00 am | Introductions & Ice-Breaker |
| 10:00 am - 11:15 am | Change Management |
| 11:15 am - 11:30 am | Break |
| 11:30 am - 12:30 pm | Live Your Brand in Dialogue: Messaging for Today's Reality (also offered at 3:15 p.m.) |
| The Voo Doo Science of Pricing (also offered at 2:00 p.m.) | |
| 12:30 pm - 2:00 pm | Joint Networking Lunch with Think Tank participants |
| 2:00 pm - 3:00 pm | Analytics as Listening Device: Use Search, Website, and Social Media Analytics to Better Understand Your Audience (also offered at 3:15 p.m.) |
| The Voo Doo Science of Pricing | |
| 3:00 pm - 3:15 pm | Break |
| 3:15 pm - 4:15 pm | Analytics as Listening Device: Use Search, Website, and Social Media Analytics to Better Understand Your Audience |
| Live Your Brand in Dialogue: Messaging for Today's Reality | |
| 4:15 pm - 5:30 pm | Interactive Conversation |
| 6:30 pm | Dine Arounds |







