Marketing Masters Think Tank: Rewriting the Rules and Roles

Over time, arts marketers have evolved into external affairs officers, education department ambassadors, default social media experts, and joined-at-the-hip partners to development and programming. In the new world of overlapping roles, cooperative teams, and shared revenue goals, what needs to be our common language, blended purpose, and joint systems for the success of our organizations and the advancement of our careers?

Eight Masters who have conquered their ever-expanding job description will share their secrets, and you will uncover new ways to approach your work. Jerry Yoshitomi (MeaningMatters, CA) and Alan Brown (WolfBrown, CA) will facilitate the conversation to coax out new epiphanies and a-ha moments.

Clinic: Monetizing Engagement

Audience and community engagement is a focal strategy at every arts organization. But how do we translate all this omni-directional participation into dollars and balanced budgets? What else could we be testing to monetize our engagement with audiences?