NAMPC 2012 ARCHIVED WEBCASTS
Opening Keynote (Highlights)
Co-founder and chief brand architect for Method Products Eric Ryan kicked off the 2012 NAMP Conference with a stimulating tribute to entrepreneurial spirit, full of anecdotes on innovation, customer experiences, and the brand’s radical business philosophy.
cdza, the experimental musical collaborative that has gone viral on YouTube with more than 2 million hits, took the stage at this year’s NAMP Conference to share their video experiments and original storytelling style. Watch cdza’s full presentation to find out what makes their brand so special and why it’s important to put a little fun into your marketing strategy.
Executive Director of The Museum of Art & History in Santa Cruz Nina Simon may not be an arts marketer, but conference attendees had plenty to learn from her expertise on audience engagement strategies, technology innovations in the arts, and how to implement unique programs to turn any organization around. Nina’s presentation will show you how your arts organization can create a participatory culture by better designing opportunities to connect with your community.
To close out the 2012 NAMP Conference, marketing expert and best-selling author Rohit Bhargava shared his ideas on how arts organizations can brand themselves to become more human.