ArtsMarketing.org

Day and Time: Saturday, October 31, 2:15 p.m.–3:30 p.m.
Track: Fundraising

How do you get to know your patrons better and entice them to be lifetime supporters? Take your donor and customer relationships to the next level by learning to listen more actively and empathetically. You will gain insight into how to help your donors meet their personal philanthropic goals by deepening your understanding of what motivates them to give. You will learn how this sense of connection can influence future behavior and lifetime value which directly impacts audience and donor retention.

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Moderator

Joanne Steller
TRG, Chevy Chase, MD

Presenters

Lisa Barnwell Williams
Skystone Ryan, Cincinnati, OH

Lisa Williams is Vice President of Skystone Ryan and manages the firm’s Cincinnati office. She has 25 years of experience in fundraising and organizational development for nonprofit organizations, specializing in the arts. She also has been involved as a volunteer with Children’s International Summer Villages, Girl Scouts, Business Volunteers for the Arts, and others. She holds a B.A. from Williams College, an M.A. from New York University, an M.S. from Columbia University, and a Certificate of Advanced Study in Management from the University of Chicago.

Elizabeth Kohler Knuppel
Skystone Ryan, Cincinnati, OH

Musician by proclivity, consultant by profession, Liz Knuppel holds a Bachelor of Music from the University of Cincinnati College-Conservatory of Music in Percussion Performance. Liz’s expertise includes major donor, foundation, and corporate giving and strategic planning. Before joining Skystone Ryan, Liz held executive level positions with Starling Project Foundation and Women Helping Women.

Irene Greenberg
Artsmarketing Services, Toronto, Canada

Irene Greenberg was one of three partners who founded Artsmarketing Services in 1982. By providing clients with effective programs that built audiences, raised funds, and generated members, the company quickly grew to be a leader in its field. As Director of the Marketing Department, Irene works closely with new and veteran clients, developing strategic plans along with detailed revenue and expense projections for each program.

Scott Hawkins
Magic Theater, San Francisco, CA