Irene Greenberg, of Artsmarketing Services Inc., talks about her NAMP conference development session: The Heart of the Matter: How to Create Lifetime Value with Your Donors. Irene presents with Scott Hawkins, Joanne Steller, Lisa Barnwell Williams, and Elizabeth Kohler Knuppel on Saturday, October 31 from 2:15 p.m. – 3:30 p.m.