ArtsMarketing.org

Date & Time: Monday, November 2, 9:00 a.m.–10:15 a.m.
Track: Marketing

How do you integrate numerous participatory new media platforms—including Twitter, Facebook, YouTube, Flickr, BrightKite, and a blog—into a focused and comprehensive strategy even as technology is shifting daily? This session will share best practices and case studies that have been able to enhance audience engagement, evaluate ROI, and promote omni-directional communications among a cultural institution and its audience. Special attention will also be given to the development of strategies designed to evolve with emerging technologies.

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Moderator

Chad Bauman
Arena Stage
Arlington, VA

Chad Bauman is the Director of Communications for Arena Stage where he has spearheaded campaigns for successful shows that resulted in transfer to Broadway this year, including 33 Variations, Next to Normal, and Wishful Drinking. Before Arena Stage, Chad worked at diverse organizations including: Americans for the Arts, Virginia Stage Company, REDCAT in Walt Disney Concert Hall, the Center for New Theater, LA Stage Alliance and the Santa Fe Opera

Presenters

Jeffrey Inscho
Mattress Factory Museum
Pittsburgh, PA

Jeffrey Inscho, Director of Public + Media Relations for the Mattress Factory, built his first website in November 1996. In 2007, after several years in the corporate sector, he jumped at the chance to tell the story of his favorite museum. In addition to managing the Mattress Factory's conventional PR strategies, he is the guy behind "Friendship v. 2.0," a comprehensive social and new media initiative designed to build a dynamic community around the equally dynamic art the museum commissions.

Chris Elam
Misnomer Dance Theatre
Brooklyn, NY

Chris Elam is the founding choreographer for Misnomer Dance Theatre, a contemporary company that was named one of Dance Magazine's "25 to Watch” companies in 2007. In addition to artistic collaborations with Bjork, Apple Computers, Sundance Channel, Danish Dance Theatre, and others, Chris has developed innovative online models to help dance companies make better use of web technologies. Chris blends his background in dance with his training in public policy and computer science from Brown University.