ArtsMarketing.org

Day and Time: Monday, November 2, 9:00 a.m. – 10:15 a.m.
Track: Integrated

More than ever, now is a time that every asset at your disposal must be working at 110 percent. This includes your board and their engagement in marketing and fundraising. This session highlights several success stories of recruiting and training arts-passionate members of the business community that have delivered productive results. You will walk away with strategies and concrete tactics on how your arts organization can fully utilize and optimize your board.

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Moderator

Will Maitland Weiss
Arts & Business Council of New York

Will Maitland Weiss joined ABC/NY as its Executive Director in 2005. Previously, Will served as VP of Development/Communications for New York City Center; ten years in fundraising at New York City Opera; five years in marketing/development and then Managing Director of the Classic Stage Company. He served on Westchester Arts Council’s grants panel in 2006 and 2008, and NJSCA’s in 2009. He has lectured on development, marketing, and/or management at NYU, Brown University, Williams College, and Brooklyn College. Will is a board member for the Center for Creative Resources.

Presenters

Laura Bruney
Arts & Business Council of Miami

Laura Bruney is the Executive Director of the Arts & Business Council of Greater Miami, where she has helped strengthen the cultural community through leadership, audience development, and marketing initiatives for the past 20 years. Laura is an active member of civic leadership in Greater Miami, and she has been honored with the Miami Arts Exchange Maxie Recognition Award, Miami Today’s Up & Comers Award - Arts & Culture Category, Greater Miami Chamber Special Recognition Award, and Who’s Who of Women Executives. Laura received a master’s from the University of Miami School of Business and a Bachelor of Science from the University of Florida.

Celeste Wilson
Arts & Business Council of Greater Boston

Celeste Wilson, co-Executive Director of the Arts & Business Council, has spent most of her working life creating and advocating for programs that lead to greater prosperity for the arts. Most of her arts administration career has been in Florida where she held the position of: Director of Public Relations, Audience Development and Corporate Sponsorship for the Broward Center for the Performing Arts; Managing Director of the Hirschfeld Theatre; and Director of Public Relations and Marketing for Burt Reynolds Jupiter Theatre. She serves on the Board of the Massachusetts Advocates for the Arts Sciences and Humanities (MAASH). Celeste holds an Executive MBA from Suffolk University.

Jim Grace
Arts & Business Council of Greater Boston

James Grace, co-Executive Director of the Arts & Business Council, had been the Executive Director of the Volunteer Lawyers for the Arts of Massachusetts, Inc. (VLA) since 1998. Jim has experience working with arts organizations on numerous legal matters including: publishing law, copyright, nonprofit incorporation, and nonprofit board relations. Jim was an adjunct professor for Boston University's Masters in Arts Administration Program where he co-taught a course on Legal Issues in Arts Administration. In addition, Jim is a working author and book editor. He is the best selling co-author of The Worst Case Scenario Handbook: Golf. Jim graduated from Suffolk University Law School and the University of Massachusetts at Amherst.