Friday, November 7
11:00 am - 6:00 pm Registration & CenterStage Open
1:00 pm - 6:00 pm Preconference - Playing in the Deep End of Audience Engagement
Preconference - The Psychology of Loyalty: Using Science and Technology to Encourage Repeat Behavior
6:30 pm Dine-Arounds
Saturday, November 8
7:00 am - 7:45 am Morning Walk-Arounds at Piedmont Park
7:00 am - 8:00 am NAMP Yoga
8:00 am - 9:00 am Continental Breakfast
8:00 am - 6:00 pm Registration & CenterStage Open
8:15 am - 9:00 am NAMP Newbie Meet up
9:00 am - 10:30 am Opening Keynote Address ā€“ Steve Stoute
10:30 am - 10:45 am Book signing with Steve Stoute, The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy
10:45 am - 12:00 pm Digital Is the New Black: Telling Your Story in the Post-Digital World
Parallel Awesomeness: Lessons in Marketing from the Startup Movement
The Greatest Revenue-Generating Tool Most Organizations Barely Use
Using Data to Provide New Insights into Customer Behavior and Segmentation
12:15 pm - 2:00 pm Attendee Lunch, Culture Track 2014 (presented by LaPlaca Cohen), followed by a Dessert Buffet
2:15 pm - 3:30 pm Communicating Accessibility: Make Your Organization ADA-Friendly
Diversifying the Portfolio: Creating Holistic Campaigns in a Brave New World
Online Advertising: Using Data to Make Conversions Online
Sparking a Triangular Art Relationship
3:30 pm - 4:00 pm Networking Break
No Infrastructure, No Problem!
4:00 pm - 5:30 pm Crowd Sourcing Documentation through Social Media
Power Your Brand through Audience Immersion
Strategies to Identify and Retain At-Risk Members and Subscribers
7:00 pm - 9:00 pm Opening Reception at the High Museum of Art
Sunday, November 9
7:00 am - 7:45 am Morning Walk-Arounds at Piedmont Park
7:00 am - 8:00 am NAMP Yoga
8:00 am - 9:00 am Continental Breakfast
8:00 am - 5:30 pm Registration & CenterStage Open
9:00 am - 10:15 am Board Members as Brand Ambassadors
New and Diverse Audiences: The Museum Model
No Size Fits All: Measuring Success in New Ways
The Next Quantum Leap: Wearable Technology in the Arts
10:30 am - 11:45 am Creating the Next, New Thing NOW!
Digital Programming: The New Frontier in Arts Engagement
Expanding & Diversifying Audiences: Why Do We Do It and What Works?
The Myths & Realities of Dynamic Pricing
12:00 pm - 1:30 pm Lunch Keynote ā€“ Elizabeth Streb
1:30 pm - 1:45 pm Book signing with Elizabeth Streb, STREB: How to Become an Extreme Action Hero
1:45 pm - 3:15 pm Leading With Limited Authority
Across Disciplines and Across the City: Innovative Audience Engagement Tactics and Strategies
Content Marketing: Getting Constituents to Click and Convert
Predicting Future Behavior
3:15 pm - 4:00 pm Networking Break & Book Signings
3:30 pm - 5:00 pm Roundtable Discussions
3:30 pm - 5:15 pm One-to-One Coaching
5:15 pm - 6:15 pm Artpop: At the Intersection of Gaga and Influence
6:15 pm - 7:00 pm Arts Action Fundā€™s Post-Election Impact on the Arts Briefing and Fundraiser
7:30 pm Dine-Arounds
Monday, November 10
7:00 am - 7:45 am Morning Walk-Arounds at Piedmont Park
8:00 am - 8:45 am Continental Breakfast
8:00 am - 11:00 am Registration & CenterStage Open
8:45 am - 10:00 am Breaking through the Noise: Laying a Framework for Digital Success
Building Blocks for a Sustainable Future: Arts and Business PARTnerships
Diversity, Inclusion, and Equity in the Arts: A Call for Action
Narrative Mechanics: How to Engineer Your Story to Maximize Engagement
10:00 am - 10:30 am Networking Break
Pathways to Engagement: A Model for Meaningful Relationships with Underserved Communities
10:45 am - 12:00 pm Closing Keynote ā€“ Sha Hwang