Friday, November 6
8:00 am - 6:00 pm Registration & CenterStage Open
1:00 pm - 6:00 pm Plugging In: Digital Marketing Strategy for a New Era
Strategic Marketing Leadership from the Middle
6:30 pm Dine-Arounds
Saturday, November 7
8:00 am - 9:00 am Continental Breakfast
8:00 am - 6:00 pm Registration & CenterStage Open
8:15 am - 9:00 am NAMP Newbie Meet Up
9:00 am - 10:30 am Opening Keynote Address with Jad Abumrad, MacArthur Fellow & Host of the Peabody Award-Winning Radiolab
10:30 am - 11:00 am Networking Break
11:00 am - 12:15 pm DISRUPTION: Making the Movement
Flipping the Audience Engagement Paradigm: Transforming your Arts Organization
New Content Models for A New Marketing Landscape
Workshop! Collaborate and Create with Business
12:15 pm - 2:00 pm Attendee Lunch, NAMP Ignite! (new this year) followed by a Dessert Buffet in CenterStage
2:15 pm - 3:30 pm DISRUPTION: Eff-Up the Pop-Up
Managing Sold and Unsold Inventory to Maximize Revenue
Measuring Diversity
The Social Media Power Hour
3:30 pm - 4:00 pm Networking Break
4:00 pm - 5:30 pm Look Right. Act the Part. Become a Successful Digital Brand.
Workshop! The Art of Contextual Marketing: Maximizing Relevancy in the Age of Personalization
A Look Behind the Curtain: How Grantmakers Are Evaluating Proposals for Digital Media
DISRUPTION: Get Over Yourself
7:00 pm - 9:00 pm Opening Reception at the Salt Lake City Main Library
Sunday, November 8
8:00 am - 9:00 am Continental Breakfast
8:00 am - 5:30 pm Registration & CenterStage Open
9:00 am - 10:15 am Click. Click. Done. Developing Your Google Analytics Skills
Community Forum: Advocating for New Audiences
Game On: Building Loyalty through Gamification & Rewards for Better Customer Engagement
Workshop! Marketing in ‘The Experience Economy’: Connecting with Audiences Across All Touch-Points
10:15 am - 10:45 am Networking Break
10:45 am - 12:00 pm Ready to Wear? Emerging Technologies and the Cultural Sector
Community Forum: Your Audience Doesn’t Have an Age
Immerse, Engage, Explore: Using Experiential Marketing to Drive Sales and Awareness
Proactive PR: A Year-Round Engagement Strategy
12:00 pm - 1:30 pm Lunch Keynote with Donna Walker-Kuhne: Vice President, Community Engagement, New Jersey Performing Arts Center
1:30 pm - 1:45 pm Book signing with Donna Walker-Kuhne, Invitation to the Party: Building Bridges to the Arts, Culture and Community
1:30 pm - 2:00 pm Dessert & Networking Break
2:00 pm - 3:00 pm Selling Out: Understanding the Path to Purchase for Performing Arts
2:00 pm - 3:30 pm Bringing Them Back for More : Strategies for Audience Retention
Community Forum: Access and Privilege
Workshop! Curating Social Media Engagement with Social Design
3:00 pm - 3:45 pm Americans for the Arts Action Fund Reception
Networking Break & Book Signings
3:30 pm - 5:00 pm Roundtable Discussions
3:30 pm - 5:15 pm One-to-One Coaching
7:00 pm - 8:00 pm Screening of Ovation's Young Marvels
7:30 pm NAMP Conference Dine-Around Dinners
9:00 pm NAMP Karaoke Night!
S’mores Party!
Monday, November 9
8:00 am - 8:45 am Continental Breakfast
8:00 am - 11:00 am Registration & CenterStage Open
8:45 am - 10:00 am Getting to know you: A radical reimagining of who your audience is & what they care about
Low Cost, High Impact Marketing: Making a Splash with a Small Budget and a Tiny Team
Making Way for Innovation
Preparing the Next Generation: Arts Education Expands Audiences (and Changes the World!)
10:00 am - 10:45 am Networking Break and Book Signing with Closing Keynote Beth Kanter, Measuring the Networked Nonprofit
10:45 am - 12:00 pm Closing Keynote with Beth Kanter: Master Trainer, Blogger, and Author