ArtsMarketing.org

Date & Time: Sunday, November 1, 10:30am – 11:45am
Track: Marketing

Arts organizations have been partnering with each other forever, but have you ever thought to partner with an electronics chain, health club, or shopping mall? This session will share success stories of partnership beyond the arts and into the arena of popular entertainment and leisure activities which have yielded increased audience development; new sponsorship opportunities; and exceptional, positive publicity. You will be inspired to develop innovative partnerships of your own that step outside the arts community and embrace a larger definition of cultural collaboration.

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Moderator

Surale Phillips
Surale Phillips Decisions Support Partners
Bozeman, MT

Surale Phillips helps arts organizations reach new audiences and better serve existing patrons by understanding what cultural customers value and what is keeping potential patrons away. She partners with clients to design, execute, and interpret research with practical applications. Based in Montana, she has served clients for 19 years from coast to coast and across all disciplines and sizes.

Presenters

Clay Campbell
Modesto Symphony Orchestra
Modesto, CA

Clay Campbell has served as Director of Community Engagement for the Modesto Symphony Orchestra (MSO) since March 2008. Clay has developed new initiatives and community partnerships strategically aimed at broadening and diversifying MSO audiences. His programs engage sponsors, businesses, nonprofits, and civic leadership. Mr. Campbell has previously held positions with the Walton Arts Center, North Arkansas Symphony, and Thomas-York Inc. Mr. Campbell holds a bachelor’s in music from the University of Arkansas, where he graduated cum laude.

Caroline Nickel
Modesto Symphony Orchestra
Modesto, CA

Caroline Nickel is the Director of Marketing and PR for the Modesto Symphony Orchestra (MSO). She has helped the MSO transition into a new hall, re-position itself in the community, and build a positive organizational brand. Caroline has 20 years of experience in both profit and nonprofit sectors, including positions with Henderson Land, Planned Lifetime Advocacy Network, and The Gallo Center for the Arts. She received her Bachelor of Commerce (Honours) from University of Manitoba, Canada.