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Find out more about the 2015 Call for Proposals.

It is essential that Conference Sessions show impact as well as ways in which they can be implemented across the field. It is critical that sessions be developed with specific learning objectives in mind. In addition, Conference Sessions must feature practitioners from the fields of arts marketing and/or fundraising. Proposals from independent consultants are encouraged, but should feature additional speakers who can address the daily work and experiences of conference attendees.

Sessions may NOT be used to sell a consultant's services or products; our exhibiting and advertising opportunities are available for this purpose. Sessions highlighting successful business outcomes with supportive metrics such as increased audiences, revenue generation, or improved engagement will be given special consideration.

Conference Sessions will be divided into three tracks:

The selection committee is particularly interested in Conference Sessions that engage conference attendees in unique ways that reach beyond the standard presenter/PowerPoint model. Please be creative in conceiving the format for your session! All sessions should focus on what was done, why it was done, how it was implemented, how it was measured, what results were found and what it cost. Some suggestions include:

  • Case Study: A brief description of a situation or challenge is presented to the participants as the session begins. Participants evaluate the situation and give feedback that may lead to the solution of a real or perceived problem. This format must articulate why this case study is unique or exemplary, encourage a great deal of attendee interaction, and provide examples of processes that can be adapted to real-life situations. Proposals for case-studies are encouraged to represent more than one arts organization.
  • Community Forum: Questions and answers between people—an expert on the subject matter and practitioners discuss topics in a talk show format. This allows the expert to ask probing questions of the practitioners and get answers to "real work situations," offering a broad perspective by seeking multiple points of view in a talk-show format.
  • Debate: Two presenters grapple with truly two-sided issues that the arts need to deal with right now. Audience members vote, cheer, and throw in some questions!
  • Exclusive Research: Presenters investigate results of an ongoing or completed study conducted using standard research methods.
  • Panel: Two or more people give brief presentations on one topic. This format allows for one topic to be covered in depth from multiple points of view. It is strongly encouraged that panels include practitioners from a mix of disciplines and organization sizes.
  • Workshop: These information-rich and action-packed sessions begin with a topical overview, but quickly divide into smaller working groups. Presenters lead each group toward achieving a solution, rectifying a problem, or building a strategy.

*Please note that printing and distributing of hard copy handouts is the responsibility of the presenters.  Americans for the Arts will be post handouts and presentations on a discrete-link section of the Conference website. These documents will be available before the Conference if received by the deadline of October 30, 2015. Handouts received after this date will be posted after the Conference.

We encourage session proposals that demonstrate a diversity among panelists, including organizational size, artistic genre, and geographic location. Americans for the Arts reserves the right to make adjustments to session proposals, including panel make-up, format, and description.