ArtsMarketing.org

Day and Time: Sunday, November 1, 1:45 p.m. – 3:15 p.m.
Track: Integrated

With more frequency than ever, cultural communities are uniting to maximize outreach and resources through online event calendars, ticket outlets, and news sites. What would happen if all those communities got together and conceived of the next paradigm for exposure and audience development? Leaders from the Mellon Foundation-funded Project Audience share insights on this very question and invite you to contribute feedback on emerging directions.

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Moderator

Matt Lehrman
Alliance for Audience and ShowUp.com
Phoenix, AZ

Matt Lehrman is the founding Executive Director of Alliance for Audience (AFA), a service organization founded in 2003 to advance the mutual audience development goals of the arts organizations and cultural destinations of the Greater Phoenix region. Best known as ShowUp.com, AFA serves more than 200 member organizations and its services have grown to include Metro Tucson. AFA has partnered with ArtsFund (Seattle) to administer the exploratory process known as Project Audience.

Presenters

Victoria Bailey
Theatre Development Fund
New York City

Alan Brown
WolfBrown
San Francisco, CA

Alan Brown, principal of WolfBrown, is a champion for innovation, change, and sustainability in the nonprofit arts industry. As a researcher and consultant, he has studied audiences, visitors, and patterns of cultural participation in almost every major market in the United States. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations, and agencies to see new opportunities, make informed decisions, and respond to changing conditions.

Terence McFarland
LA Stage Alliance
Los Angeles, CA

Terence McFarland is Executive Director of LA Stage Alliance dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles through community building, collaborative marketing, advocacy, audience development, and professional development. LA Stage Alliance also strengthens operations for the sector serving organizations in the five counties surrounding Los Angeles and individual members comprised of local, regional, national, and international performing arts patrons.