2015 National Arts Marketing Project Conference:
A Program of Americans for the Arts

Lift Off!

November 6–9, 2015
Sheraton Salt Lake City Hotel - Salt Lake City, Utah

Submissions are now closed.

Americans for the Arts invites you to submit a proposal for the National Arts Marketing Project (NAMP) Conference in Salt Lake City, UT, November 6–9, 2015. This internationally recognized conference is dedicated to providing cutting-edge arts marketing and audience engagement strategies.

NAMP attracts perspectives and insights drawn from those working in the performing, visual, and literary arts as well as those from state and local arts agencies. As the only national, cross-disciplinary meeting dedicated to teaching the latest trends in arts marketing and engagement, NAMP is designed to focus on skill-building.The Conference aims to provide attendees with concrete tools and strategies that have immediate practical application with measurable outcomes.

  • Conference Sessions should be complete learning experiences with at least three specific measurable outcomes and/or learning objectives. Conference sessions are led by 2-3 practitioners with the option of one moderator to guide the discussion.
  • Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to arts leaders in areas of marketing, fundraising, and engagement. Roundtable discussions are led by one presenter.

Proposal Preparation and Selection Process

Step 1: Consider the Programatic Theme - Lift Off!

Lift Off! will celebrate the forward momentum driving the modernized marketing industry. With a strong economic climate following the recession, arts organizations now have the financial and creative space to grow and prosper. As the digital revolution shapes our future, the modern marketer is finding new avenues to engage with the digital consumer.

Do you want to share how your organization is engaging with the digitally enabled, socially connected consumer? Has your organization implemented a measurable engagement strategy? Which cutting-edge technologies will not only allow organizations to engage their audiences, but truly Lift Off! toward the future?


Step 2: Who Should Propose a Session?

Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals.

The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and engagement professionals and a growing cohort of leaders in the field.

We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations).

Sessions may not be used to sell a consultant’s services or products; our exhibiting and advertising opportunities are available for this purpose.


Step 3: Designing Your Proposal

Please consider the following factors when developing your proposal:

  • Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?

  • Learning Objectives: What three things do you expect attendees to learn from this session? Seventy-five minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case studies or case sharing among participants.

  • Relevance to Theme: How does your session link to the conference theme? Are there lessons to be learned from your session about how organizations can build and sustain great futures?

  • Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization.  Show how the idea might be replicated outside of your own discipline.

  • Level of Completion: The committee will consider projects across varying levels of completion:

    • Tested knowledge that is supported by research and evaluation.
    • Practices that appear to work based on empirical experience.
    • Exciting new ideas that are still being tested and developed.


Proposals should focus on innovative strategies, tested tools, and/or best practices that relate to the three tracks of the Conference – Intensifying Engagement; Energizing Technology; and Stimulating Revenue.

Intensifying Engagement
In these sessions, hear about engagement models that pioneering the field or are perhaps “outside of the box.” Intensifying Engagement sessions will allow attendees to learn the practical tools and tips for topics such as diversifying your audience, Brand Immersion, storytelling to increase authenticity, brand sustainability, messaging, and more. Through these professional development sessions led by top audience engagement specialists in the field, you'll view engagement ideas and strategies through a newer, more active lens.

Energizing Technology
Technology is a game-changing force when it comes to marketing the arts. These sessions capitalize on the nature of cutting-edge media and digital technologies. Market and promote your organization better by hearing from experts in the field about new best practices digital marketing, strategy for understanding the digital consumer, Personalization, Google tools, Visual marketing, Social ROI, Smart technology, optimizing your website, tailoring the online journey, social media ROI, online advertising, and more.

Stimulating Revenue
Stimulating Revenue sessions get down and dirty into all matters related to money. These sessions will give attendees practical skills and strategies to ensure that our financial futures are sustainable. Focusing on all aspects of revenue streams for the arts; learn how financial stability coupled with artistic vibrancy will carry us forward. Hear about innovative pricing models reshaping the field, communicating value, aligning sales and marketing strategy, and how to best harness your data for sales from leading practitioners.


Examples may include:

Intensifying Engagement

Energizing Technology

Stimulating Revenue

  • Audience
    engagement models

  • Brand Authenticity

  • Humanizing your brand

  • Immersive Experience/
    "The Experience Economy"

  • Creating a
    customer-centric culture

  • Consumer Psychology

  • Messaging

  • Advertising

  • Participatory
    arts practices

  • Target segmentation

  • Audience
    research findings

  • Marketing to
    cultural districts

  • Consumer loyalty

  • Diversifying

  • Customer

  • Delivering timely
    and relevant campaigns

  • Social branding

  • Media &
    Public relations

  • Collaborative marketing

  • Community

  • Brand

  • Inclusion
    and equity

  • Demographic

  • Transforming
    your venue

  • Maximizing Accessibility

  • Crowdfunding

  • Storytelling

  • Multi-sensory &
    art experiences

  • Mobile

  • A/B Testing

  • Mobile Commerce

  • Art in an "On Demand" World

  • Online Advertising

  • Smart technology

  • Location-based

  • Online/mobile sales

  • Website/responsive
    design/best practices

  • Tailoring the online journey

  • Optimization of E-mail
    & Websites

  • Analytics, Metrics
    & Measurement

  • Interactive

  • App design
    & strategy

  • Text message marketing

  • E-mail marketing

  • Search
    Optimization Tools

  • Building & measuring
    social engagement

  • Curating
    visual/social content

  • Gamification

  • Data Visualization/
    Visual Marketing

  • Interactive / participatory media

  • Social media ROI

  • The speed of expectation

  • Social technologies

  • Low cost/
    High impact

  • The role of data &
    tech as the foundation
    for revenue generation

  • Using the right metrics

  • Collaborations
    and partnerships

  • “Return-on-

  • Achieving a
    sustainable ROI

  • Innovative

  • Budget

  • Group sales

  • Motivating your
    board to be
    brand advocates

  • Memberships &

  • Collaborative
    funding models

  • Investments in

  • Local marketing

  • Data-Mining

  • New Income
    Generators (products,
    services, programs)

  • Innovative

  • Forecasting
    consumer trends


Step 4: Selection Criteria and Process

A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval.

Session reviewers will consider the following aspects of all proposals:

  • Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of disciplines, organizational size, scope and budget;

  • Relevance to the conference theme and established tracks;

  • Overall quality, timeliness, focus, clarity and completeness of topic and proposal;

  • Presentation skills and knowledge-level of suggested speakers.

Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.


Submit a Conference Session proposal

Submit a Roundtable Discussion proposal