2014 National Arts Marketing Project Conference:
All The Places We'll Go!
November 7–10, 2014
Loews Atlanta Hotel - Atlanta, Georgia

Session Proposals due April 8, 2014

Americans for the Arts invites you to submit a proposal for the National Arts Marketing Project Conference in Atlanta, GA, November 7–10, 2014. This internationally recognized conference is dedicated to providing cutting-edge arts marketing, audience engagement, and fundraising strategies.

NAMP attracts perspectives and insights drawn from those working in the performing, visual, and literary arts as well as those from state and local arts agencies. As the only national, cross-disciplinary meeting dedicated to teaching the latest trends in arts marketing and engagement, NAMP is designed to focus on skill-building.

The Conference aims to provide attendees with concrete tools and strategies that have immediate practical application with measurable outcomes.

We are seeking proposals for two types of presentations.

  • Conference Sessions should be complete learning experiences with specific measurable outcomes and learning objectives. Conference sessions are led by 2-3 practitioners with one moderator to guide the discussion.
  • Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to arts leaders in areas of marketing, fundraising, and engagement. Roundtable discussions are led by one presenter.

We encourage session proposals that demonstrate a diversity among panelists, including organizational size, artistic genre, and geographic location. Americans for the Arts reserves the right to make adjustments to session proposals, including panel make-up, format, and description.

Proposal Preparation and Selection Process


Step 1: Consider the Conference Theme - All The Places We'll Go!

This year’s theme is all about exploring the future terrain of arts marketing and engagement. In preparing for what’s ahead, having an adventurous, forward-thinking mindset and the tools to connect with the people you serve is crucial. What new engagement models, technology trends, revenue generators, or research are defining the new world of arts marketing and engagement?

By providing combining practical implementation strategy with and actionable results, sessions will give attendees a firm grip on how to position themselves for the future: as relevant, sustainable, and infinitely more accessible parts of their communities. 


Step 2: Who Should Propose a Session?

Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals.

The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and engagement professionals and a growing cohort of leaders in the field.

We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations).

Sessions may not be used to sell a consultant’s services or products; our exhibiting and advertising opportunities are available for this purpose.


Step 3: Designing Your Proposal

Please consider the following factors when developing your proposal:

  • Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?
  • Learning Objectives: What three things do you expect attendees to learn from this session? Seventy-five minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case studies or case sharing among participants.
  • Relevance to Theme: How does your session link to the conference theme? Are there lessons to be learned from your session about how organizations can build and sustain great futures?
  • Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization.  Show how the idea might be replicated outside of your own discipline.
  • Level of Completion: The committee will consider projects across varying levels of completion:
    • Tested knowledge that is supported by research and evaluation.
    • Practices that appear to work based on empirical experience.
    • Exciting new ideas that are still being tested and developed.


Proposals should focus on innovative strategies, tested tools, and/or best practices that relate to the three tracks of the Conference – Intensifying Engagement; Energizing Technology; and Stimulating Revenue.

Intensifying Engagement
In these sessions, hear about engagement models that pioneering the field or are perhaps “outside of the box.” Intensifying Engagement sessions will allow attendees to learn the practical tools and tips for topics such as diversifying audiences, participatory arts, creating a stellar customer experience, brand sustainability, messaging, and more. Through these professional development sessions led by top audience engagement specialists in the field, you'll view engagement ideas and strategies through a newer, more active lens.

Energizing Technology
Technology is a game-changing force when it comes to marketing the arts. These sessions capitalize on the audiovisual nature of cutting-edge media and digital technologies. Market and promote your organization better by hearing from experts in the field about new best practices in mobile marketing, data sharing, the ever-evolving social media landscape, and much more. 

Stimulating Revenue
Stimulating Revenue sessions get down and dirty into all matters related to money. These sessions will give attendees practical skills and strategies to ensure that our financial futures are sustainable. Focusing on all aspects of revenue streams for the arts; learn how financial stability coupled with artistic vibrancy will carry us forward. Hear about newest pricing structures, measuring value, and fundraising trends from leading practitioners.


Examples may include:

Intensifying Engagement Energizing Technology Stimulating Revenue
  • Audience
    engagement models
  • Messaging
  • Advertising
  • Participatory
    arts practices
  • Target segmentation
  • Audience
    research findings
  • Marketing to
    cultural districts
  • Consumer loyalty
  • Diversifying
  • Customer
  • Marketing
  • Social branding
  • Public relations
  • Messaging
    for the arts
  • Collaborative marketing
  • Community
  • Brand
  • Inclusion
    and equity
  • Demographic
  • Transforming
    your venue
  • Maximizing Accessibility
  • Crowdfunding
  • Storytelling
  • Mobile
  • Fundraising
  • Dynamic
  • Location-based
  • Online sales
  • Website design/analytics
  • Interactive
  • App design
    & strategy
  • Text message marketing
    & fundraising
  • E-mail marketing
    & fundraising
  • Search
  • Donor retention
  • Sponsorships
  • Forging
    online connections
  • Curating
    visual/social content
  • Gamification
  • Data Visualization
  • Interactive / participatory media
  • Social media
  • Low cost/
    High impact
  • Collaborations
    and partnerships
  • “Return-on-
  • Achieving a
    sustainable ROI
  • Innovative
    Pricing Models
  • Budget
  • Group sales
  • Motivating your
    board to fundraise
  • Venture
    and the arts
  • Memberships
  • Collaborative
    funding models
  • Investments in
  • Local marketing
  • Data-Mining
  • New Income
  • Untraditional
  • Forecasting
  • Consumer trends


Step 4: Selection Criteria and Process

A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval.

Session reviewers will consider the following aspects of all proposals:

  • Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of disciplines, organizational size, scope and budget;
  • Relevance to the conference theme and established tracks;
  • Overall quality, timeliness, focus, clarity and completeness of topic and proposal;
  • Presentation skills and knowledge-level of suggested speakers.

Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.


Submit a Conference Session proposal

Submit a Roundtable Discussion proposal