2013 NAMP CONFERENCE CALL FOR PROPOSALS

POWERED BY COMMUNITY

November 8-11, 2013
Hilton Portland & Executive Tower
Portland, OR

2013 CALL FOR PROPOSALS

Session Proposals due March 26, 2013

Americans for the Arts invites you to submit a proposal for the National Arts Marketing Project Conference in Portland, OR, November 8–11, 2013. This internationally recognized conference by and for arts marketers and audience engagement specialists invites proposals that focus on all aspects of investing in the energy of our local and digital communities. With the theme, Powered by Community, the conference focuses on skill-building and is designed to provide attendees with concrete tools and audience development strategies that have immediate practical application in the field.

We are seeking proposals for two types of presentations:

Conference Sessions should be complete learning experiences with specific outcomes and learning objectives.
Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to arts leaders in areas of marketing, fundraising and engagement.

Americans for the Arts welcomes proposals from a wide range of professionals including:

marketers and fundraisers from arts, entertainment and culture organizations
marketing and fundraising consultants
technology professionals
corporate sponsorship and/or marketing & sales directors
communications professionals
corporate and foundation funders
board members
government agencies
educators
executive and/or artistic directors

Proposal Preparation

Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals. The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and fundraising professionals and a growing cohort of leaders in the field. We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations). Sessions may not be used to sell a consultant’s services or products; our exhibiting and advertising opportunities are available for this purpose.

Proposal Design

Please consider the following factors when developing your proposal.

Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Fundraisers? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?
Learning Objectives: What three things do you expect attendees to learn from this session? Seventy-five minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case examples or case sharing among participants.
Relevance to Theme: How does your session link to the conference theme? Are there best practices for using the latest technology to promote interconnectivity or a community-centric marketing strategy that you would like to share?
Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization. Show how the idea might be replicated outside of your own discipline or to a diversifying audience.
Level of Completion: The committee will consider projects across varying levels of completion:
- Tested knowledge that is supported by research and evaluation.
- Practices that appear to work based on empirical experience.
- Exciting new ideas that are still being tested and developed.

Proposals should focus on innovative strategies, tested tools and/or best practices that relate to the three tracks of the Conference – Intensifying Engagement; Energizing Technology; and Stimulating Revenue. Examples include:

Intensifying Engagement	Energizing Technology	Stimulating Revenue
Audience engagement Target segmentation Audience research findings Cultural tourism Consumer loyalty Marketing to diverse audiences Customer Care Marketing Planning Social Branding Public Relations Messaging for the arts Advertising Collaborative marketing Community outreach Organic Marketing Demographic shifts Community-centric marketing Diversity and Inclusion Creative placemaking Cultural competency	Interactive/participatory media Mobile device strategies Digital communities Dynamic collateral Online fundraising Online sales Website design Website analytics Interactive exhibiting App design & strategy Text message marketing & fundraising E-mail marketing & fundraising Search Optimization Donor retention Sponsorships Forging online connections Community specific technology Mobile outreach for diverse audiences Mobile trends and strategy Environmental innitiatives	Low cost/High impact marketing Partnerships Return-on-Investment tactics Pricing strategies Budget management Group sales Motivating your board to fundraise Venture philanthropy and the arts Memberships Collaborative funding models Investments in corporate responsibility Fundraising in a recession

Selection Criteria and Process

A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval. Session reviewers will consider the following aspects of all proposals:

Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of communities, disciplines, organizational size, scope and budget;
Relevance to the conference theme and established tracks;
Overall quality, timeliness, focus, clarity and completeness of topic and proposal;
Presentation skills, knowledge-level and diversity of suggested presenters.

Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.

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