ArtsMarketing.org

Day and Time: Sunday, November 1, 9:00am – 10:15am
Track: Integrated

How do you attract new and diverse audiences to established, but under-attended cultural sites? In addressing this challenge, two very different organizations developed an array of unique, strategic approaches. ArtsWestchester (in partnership with the Clay Art Center) drew visitors from far and wide to its museums, galleries, and historical sites by coordinating a countywide ceramics festival, while the Preservation Society of Newport County reached outside the art box, expanding its visitor base by hosting a range of lifestyle events. This session compares and contrasts these two solutions, discussing pros and cons of each, and offering tactical tips that you can put into practice.

Return to daily schedule.

Moderator

Christina Pappas
Open the Door, Boston

Presenters

Trudy Coxe
The Preservation Society of Newport County
Newport, RI

Trudy Coxe joined The Preservation Society of Newport County as Chief Executive Officer in 1998. During her tenure, the Society received accreditation by the American Association of Museums; only 750 of the nation’s 16,000 museums are accredited. Immediately prior to joining the Preservation Society, Trudy served as Massachusetts’ Secretary of Environmental Affairs. Previously, she was Executive Director of Rhode Island’s Save the Bay and the Director of Ocean and Coastal Resource Management in the National Oceanic and Atmospheric Administration.

Janet Langsam
ArtsWestchester
White Plains, NY

Janet Langsam is the Executive Director of ArtsWestchester. Prior to coming to Westchester in 1991, Janet served as President and CEO of the Boston Center for the Arts, a complex of historic buildings converted to cultural spaces for artists and organizations, including the Boston Ballet. A former journalist with a fine arts background, Janet served in government in New York City as a District Manager; and as First Deputy Commissioner of Cultural Affairs, she helped to establish the New York City Department of Cultural Affairs. Janet is a founder of the Queens Museum and a recipient of the Americans for the Arts Michael Newton Award.

John Rodman
The Preservation Society of Newport County
Newport, RI

John Rodman is Director of Museum Experience for the Preservation Society, overseeing all visitor services, marketing, and public relations activities since 1998. Prior to joining the Preservation Society, John was the Assistant Secretary of Environmental Affairs for the Commonwealth of Massachusetts. As a journalist, he has covered the U.S. Senate, Supreme Court, and White House and reported from Moscow, Geneva, and London. John is a current member of the American Association of Museums, the National Press Club, and the White House Correspondents Association. He holds a B.A. in journalism from Boston University, and a master’s degree from Harvard University’s John F. Kennedy School of Government.

Mara Rupners
ArtsWestchester
White Plains, NY

Mara Rupners is the Director of Communications for the ArtsWestchester, and has held this position since 2003. Her primary role is to coordinate all marketing and public relations efforts for ArtsWestchester. She was the lead on marketing for the countywide All Fired Up collaboration. Holding a bachelors degree in Studio Art from New York University, Mara brings 10 years of experience in production management and graphic design to ArtsWestchester.