ArtsMarketing.org

Day and Time: Saturday, October 31, 10:45 a.m.–12:00 p.m.
Track: Marketing

It's no longer a secret that e-mail marketing is one of the most cost-effective online marketing tools in your marketing tool kit. And in tough economic times, it is an ideal marketing tool. This session looks at how today’s arts patrons are using the Internet and how their online behavior translates directly into sales. The panel will share successes and lessons learned from their e-mail initiatives, and they will illustrate specific ways to use e-mail to promote and track consumer purchases. You will learn the real power of e-mail marketing when it intersects with great strategy, a lot of creativity, and excellent execution.

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Moderator

Eugene Carr
Patron Technology
New York City

Eugene Carr is the founder and president of Patron Technology. He has held leadership roles in both arts management and the corporate world, including positions at American Express, American Symphony Orchestra at Lincoln Center, and he founded High Five: Tickets to the Arts. He is a graduate of Oberlin College and Conservatory and Columbia Business School. Gene has led more than 100 seminars in 25 states and the U.K. at numerous conferences. Gene is also the author of three books on e-marketing: Wired for Culture: How E-mail is Revolutionizing Arts Marketing, Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List, and Web Sites for Culture: Essential Principles for Great Arts Web Sites.

Presenters

Carol Fitzgerald
The Book Report Network
New York City

Carol Fitzgerald is Co-Founder and President of The Book Report Network (TBRN), a group of seven Internet sites about books and authors that has become the gathering place for a large community of booklovers since 1996. TBRN is recognized as an online leader of informed, contemporary book news, reviews, and author interviews. To date TBRN has built websites for more than 200 authors and publishers and implemented Internet marketing programs for more than 210 titles. Prior to founding TBRN, Carol spent 17 years at Conde Nast Publications, where she developed broad-based marketing, promotion, and publicity programs.

Bradford Louryk
Playwrights Horizons
New York City

Bradford Louryk is the Marketing Manager at Playwrights Horizons. Previously, he served as the Marketing Director of Manhattan Ensemble Theatre. As a creator and performer, he is the recipient of a Drama Desk Award and a Hilton Edwards Award (Dublin), as well as nominations for a GLAAD Media Award (Best Play, 2006) and an IRNE Award (Boston). In 2007, Mr. Louryk was named a Fellow of The Sundance Institute. He is the Founding Artistic Director of Studio 42, a founder of The Starving Artists Award Fund, and a board member of The Vassar Club of New York. Bradford has been featured in numerous international publications, and in the books Dionysus Since `69 and We Will Be Citizens.