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Tech. Tools. Times. Make it all new at this year’s National Arts Marketing Project (NAMP) Conference in San Jose, CA, November 12–15, 2010. From new preconferences geared just for you to workshops on technology, revenue generation, and audience engagement, this year’s NAMP Conference covers everything you need to know to help your organization thrive. Join us to learn how you can capitalize on new opportunities and connect with hundreds of colleagues and peers.

Take advantage of the best price: Early bird deadline is July 30!

Register Now!

Check out our new educational sessions on the daily schedule. We know that new technology and the new economic climate are hot topics for every marketer and fundraiser today. The NAMP Conference has devised three new session tracks just for this reason.

	Marketing Matters sessions address timely topics such as the citizen critic and career development for arts marketers of the future. Participate in meaningful discussions led by arts leaders such as Dan Martin (Pittsburgh, PA) and Brad Erickson (San Francisco, CA).
	Technology Treasures sessions focus on cutting-edge media and digital technology that will help you market and promote your organization better. Hear from experts in the field, such as Ron Evans (Sunnyvale, CA) and Brian Reich (New York City), about new best practices in mobile marketing, CRM technology, social media, and much, much more.
	Eye on Income sessions get down and dirty into all matters related to money. From ROI, to pricing strategies, to corporate sponsorship, gain practical skills on improving your bottom line from leading practitioners including Kara Larson (Chapel Hill, NC) and Mark Nerenhausen (Dallas, TX), and many others.

Do you wonder why some ideas stick and others don’t? Keynote speaker Chip Heath will answer this question and share insights from his book, Made to Stick: Why Some Ideas Survive and Others Die. Learn how his theories apply to the arts and how to make your creative experiences stickier. Made to Stick has held top spots on the best sellers list in the New York Times, Business Week, and the Wall Street Journal. His latest best seller, Switch: How to Change Things When Change Is Hard, is climbing the charts as well. Read more about Chip Heath.

Managing Director of Berkeley Repertory Theatre Susan Medak has kept her organization strategically limber and responsive to the changing art world since 1990. Hear how Berkeley Rep has developed a check list for attracting new audiences through aggressive programming and the support of strategic use of new technologies. Read more about Susan Medak.

Think there is a hierarchy of needs for the arts consumer? Chip Conley, founder & CEO of Joie de Vivre, turned to famed psychologist Abraham Maslow and his iconic Hierarchy of Needs theory of human motivation at a time when his hotel company was struggling. He reinterpreted the theory in his bestselling book, PEAK: How Great Companies Get Their Mojo from Maslow. Join us for an inspirational look at his unique combination of business wisdom, psychological theory, and cultural anthropology. Read more about Chip Conley.

VIDEO: Chip Conley: Measuring what makes life worthwhile

Increasing Demand for the Arts: Think Tank with Marketing Masters
Have you ever wondered how successful marketers—the masters in our field—discover and deploy new ideas for increasing demand for the arts? This year’s preconference gathers 10 marketing masters to share breakthrough ideas and reveal the challenges they still face. Join Jerry Yoshitomi and other masters for a full-day think tank, during which you’ll break down continuing roadblocks and devise solutions together. Meet the Masters and learn more about the Think Tank with the Masters.

Welcome to the Party: New-to-the-Field Clinic
Is this your first NAMP Conference? Are you new to arts marketing or fundraising or maybe you just need a refresher on your marketing skills and are looking to reload your tool box? If so, this preconference is for you! Jam packed with concurrent sessions on technology, direct marketing, segmentation, budgeting, and time management, this full-day event will get you primed and ready for the three and a half days ahead. Learn more about the New-to-the-Field Clinic.

Recharge your battery and put down that smartphone—it’s time to get to know your fellow attendees! Opportunities for small group discussion include the Opening Reception, Dine-Arounds, Networking Lunches, and Roundtable Discussions. Who needs 500 Facebook friends when you’re surrounded by creative, innovative, and forward-thinking colleagues from across the country?

There is an energy you can feel in San Jose—a sense of big things happening beyond technology. With exploding growth, a vibrant arts scene, trendy nightlife and shopping, and an awesome array of recreation, San Jose is the ideal setting for the 2010 National Arts Marketing Project Conference: New Tech. New Tools. New Times. Discover more about San Jose.

Hot off the presses: San Jose has been named America’s most innovative city by Forbes.com. Creative jobs were included as a primary contributing factor.

San Jose understands that every great city needs an equally great gateway to welcome your arrival. The San Jose International Airport has just unveiled a brand new public art installation that is unlike any other. Check out the rave review in USA Today.