Maris Smith is currently an account executive at Situation Interactive, the leading interactive firm for live entertainment and the arts. Previous experience was as the marketing manager for the New Jersey Theatre Alliance, the statewide service organization for professional nonprofit theaters in New Jersey. While with the Theatre Alliance, she implemented many new marketing programs and initiatives, including Theatre ROCKS!, an audience development program to introduce young professionals to the theater experience. She also was the first to introduce the Theatre Alliance and their members to the use of social networking applications such as myspace and Facebook and has traveled throughout the tri-state area teaching best practices. She currently resides in New York City, where she consults with arts organizations on utilizing technology to their marketing advantages.