Brian Reich is senior vice president - global editor for Edelman Digital. He is responsible for leading internal and external thought leadership and knowledge management for the company’s digital practice around the world. He is the author of two books on technology and organizational behavior—Media Rules!: Mastering Today’s Technology to Connect With And Keep Your Audience(Wiley, 2007) and the forthcoming Shift & Reset: Re-thinking How We Address Serious Issues in A Connected Society (Wiley, 2011). Brian contributes as a Fast Company Expert, hosts a regular podcast about the impact of media and technology on society, and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. Brian attended the University of Michigan and graduated from Columbia University.