Simón Perazza is the director of strategic communications for ArtServe Michigan, the leading statewide arts and cultural advocacy organization for Michigan, and serves as editor-in-chief for the Creative Impact Michigan e-magazine. He earned his M.B.A. from the Eli Broad School of Management in Strategy, Marketing and Leadership & Change Management and studied film at University of Michigan and Columbia College Chicago, winning numerous statewide and national awards for his videos and original scripts. To learn more about ArtServe Michigan, visit www.artservemichigan.org.