New Tech. New Tools. New Times.

November 12-15, 2010
Fairmont Hotel
San Jose, CA

A Program of Americans for the Arts

2010 CALL FOR PROPOSALS
Session Proposals due March 16, 2010

Americans for the Arts invites you to submit a proposal for the National Arts Marketing Project Conference in San Jose, CA, November 12-15, 2010. This internationally-recognized conference by and for arts marketers and fundraisers invites proposals that focus on all aspects revenue-generation for the arts. With a theme New Tech. New Tools. New Times., the conference focuses on skill-building, and is designed to provide attendees with concrete tools and technology-based strategies that have immediate practical application in the field.

We are seeking proposals for two types of presentations:

1. Conference Sessions should be complete learning experiences with specific outcomes and learning objectives.

2. Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to development professionals and arts marketers.

Americans for the Arts welcomes proposals from a wide range of professionals including:

• marketers and fundraisers from arts, entertainment and culture organizations
• marketing and fundraising consultants
• technology professionals
• corporate sponsorship and/or marketing & sales directors
• communications professionals
• corporate and foundation funders
• board members
• government agencies
• educators
• executive and/or artistic directors

PROPOSAL PREPARATION

Conference Sessions and Roundtable Discussion topics will be developed primarily from this call for proposals. The conference planning committee encourages sessions that are appropriate for basic to advanced levels, however, the NAMP Conference attendees are typically experienced marketing and fundraising professionals and a growing cohort of leaders in the field. We also welcome and encourage sessions representing all arts and culture disciplines (including museums, visual arts organizations, performing arts centers, historic preservation, and science/botanical/zoological organizations).

Proposal Design
Please consider the following factors when developing your proposal.

• Target Audience: What type of audience is your session designed for? Executive Directors? Beginners in the field? Fundraisers? Marketing Directors? Large, medium, or small budgets? Various levels of professional experience?
• Learning Objectives: What three things do you expect attendees to learn from this session? Sixty minutes fly by! Focus your topic so that attendees know exactly what you did, how you did it, and what the results were. Allow time for questions as well. All sessions should be enriched by case examples or case sharing among participants.
• Relevance to Theme: How does your session link to the conference theme? Are there lessons about new technology or tools, and how they are changing the world of marketing, communications, and arts participation?
• Program Replication/Applicability of Topic: Demonstrate how your program could be applied in a different size organization or differently resourced organization. Show how the idea might be replicated outside of your own discipline.
• Level of Completion: The committee will consider projects across varying levels of completion:
  • Tested knowledge that is supported by research and evaluation.
  • Practices that appear to work based on empirical experience.
  • Exciting new ideas that are still being tested and developed.

Proposals should focus on innovative strategies, tested tools and/or best practices that relate to the three tracks of the Conference – Marketing Matters; Technology Treasures; and Eye on Income. Examples include:

Selection Criteria and Process

A committee of arts marketers from the National Arts Marketing Project Conference Planning Committee will review all proposals. They will present a slate of final sessions to the full committee for approval. Session reviewers will consider the following aspects of all proposals:

• Relevance to the future of arts marketing and revenue optimization with practical application of the session across a variety of disciplines, organizational size, scope and budget;
• Relevance to the conference theme and established tracks;
• Overall quality, timeliness, focus, clarity and completeness of topic and proposal;
• Presentation skills and knowledge-level of suggested speakers.

Please note: If two session proposals are similar, the presenters may be contacted to determine if they will be willing to collaborate on the session.

Submit a Conference Session proposal
Submit a Roundtable Discussion proposal