Welcome to ArtsMarketing.org!
| ArtsMarketing.org helps your organization address its daily marketing needs and longer-term marketing issues. |
Cultural Equity
A New York City coalition is pushing for equitable arts financing for culturally specific organizations. The Cultural Equity Group is asking that arts organizations serving blacks, Hispanics, Asian-Americans and American Indians have distinct funding in the city budget. The group's request has sparked debate about how to best reach and serve diverse populations through the arts.
More at New York Times
Your Revenue Energy Begins in Houston
Out of Energy? Don't Be Left in the Dark
Get Fantastic Revenue Ideas and New Fuel at the 2008 NAMP Conference
Five ways to fuel your new energy at the National Arts Marketing Project Conference:
- Connect with arts marketers and fundraisers from across the country.
- Learn about best practices from other arts organizations in the Mosh Pit.
- Share your thoughts and experiences at the Roundtables.
- Enjoy Houston's theaters, museums, and green spaces.
- Learn solutions to revenue challenges in more than 20 sessions.
Register today!
Check Out the Sessions!
For example, ever wonder how to get and then truly engage your diverse audience? Then come hear a team of researchers, funders, and arts managers working to diversify the audience at the Dance Center at Columbia College in Chicago! Its just one of the many sessions now online.
Be a Roundtable Leader
Roundtables are casual conversations organized around a single marketing or fundraising topic that occur the second afternoon of the conference. Topics include Budgeting for Marketing, Top 10 Copywriting Secrets, and using PURLs or personal URLs. Apply now to lead a Roundtable.
Roundtable applications due Friday, August 22, 2008
Strut Your Stuff in the Mosh Pit
Have an exciting and fruitful marketing or fundraising program that you want to share with your colleagues? Then sign up for the Mosh Pit, an interactive, informational display of the best news ideas this year, including collaborative marketing initiatives from across the country and an up-close look at podcasting. Apply now for a spot in the Mosh Pit.
Mosh Pit applications due Friday, August 22, 2008
Ways To Save: Scholarship and Volunteer Deadline, July 31
NAMP Conference scholarship applications are being accepted through July 31. Just complete the form and e-mail your application. Apply to be a volunteer and save on registration fees. See Ways to Save for more money-saving ideas.
Special thanks to the 2008 NAMP Conference local host Houston Arts Alliance.
2008 MetLife Forum Series
MetLife Foundation National Arts Forum Series
2008 Series: New Frameworks for The Changing Face of America
This year, our series examines models that provide a new way to look at diversity in the United States and how it is reshaping our culture.
In particular we will look at how both arts and business are addressing the issue of increasing diversity in this country as it relates to workforce development, leadership and management and product offerings through a new theory being advanced by author and cultural analyst Patricia Martin.
Martin's theory says that the "RenGen," or renaissance generation, is a cultural movement created by the confluence of art, education, entertainment, and business that has as its center a powerful new player: the cultural consumer. It defines a growing stratum of Americans who thrive on information and ideas to fuel their creativity and shows how it will drive the next wave of innovation. Most importantly, the RenGen is a way of seeing how the issue of diversity has evolved from statistics and quotas to a new reality reflected in this new trend that crosses race, class, age and ethnicity.
Click here for upcoming forum dates.
Marketing Trends
Nonprofits on Broadway
The Helen Hayes Theatre is changing from a commercial to a nonprofit theater. The nonprofit Second Stage Theatre is purchasing the Hayes as a home for contemporary American plays and musicals. This sale will make the Hayes the fifth Broadway theater operated by a nonprofit organization.
More at Bloomberg
Opera Online
The Bayreuth Opera festival joins a long list of classical presenters integrating technology and programming. The festival offered streaming video of Wagner online for the first time in their history. Tickets to an online viewing of Die Meistersinger von Nürnberg were priced at €49, enabling fans all over the world to experience Bayreuth.
More at Wall Street Journal
Visual Rights
Visual artists such as Christian Marclay, Spencer Tunick, and Saul Steinberg have seen their techniques used in advertisements without their consent. While some artists have pursued legal action, some are acknowledging that the widespread distribution and interpretation of visual art is hard to control.
More at New York Times
Acknowledging “Causes”
More than $2.5 million was contributed through the “Causes” application on Facebook in its first year. However, most organizations haven’t come up with a policy for using and responding to “Causes” donations. Donations through Facebook can go unacknowledged for an embarrassingly long time. Does your organization have an online response strategy?
More at the Nonprofit Times
Street Promotion
The Gardner Museum has taken to the street – with young promotional teams. To push their level visitorship upward, the museum has 15 street teams working to promote their programs throughout Boston. These “brand ambassadors” are part of a multifaceted strategy to reach a younger audience that includes podcasting and blogging.
More at The Boston Globe
Marketing Tactics
Customer Compliments
Do you have a story that you can’t stop telling? Online audiences are ready to listen. This article shows how an amazing customer service experience – one that might be heard by a customer’s family and friends –now reaches an audience of thousands.
More at ClickZ
Monitoring Blog Metrics
Trying to improve feedback mechanisms and reader experience for your blog? Check out these four main problems with interpreting blog metrics. Refine your blog visitation analysis and see who is connecting with your content!
More at Influential Marketing
Correct Your Copy
Tired of copy mistakes in your publications and on your website? This article helps you clean up sloppy copy, and refocus your writing. After clarifying ideas and eliminating clichés, your copy should attract audiences as it is meant to.
More at iMedia Connection
News Updates
As newspapers slash staff and face declining circulation, news organizations are looking to the internet for new models. Newspapers are investing in blogs, microsites, and video clips to keep their audience. Online ad sales offer another growth model for the struggling industry.
More at Media Week
Simplifying Data Mining
As data mining becomes a more common tool for marketers, streamlined programs are making the process easier. Many marketers do not have the skills to operate complicated, specialized data mining workbenches. Companies are now offering packaged applications that match the needs of customers.
More at Search Data Management
| 
