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Thinking About Audience Research? Four Rules for the Perplexed (Part 1)

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“We just had a planning retreat with some of our board members, and they asked us questions about our audience that we couldn’t answer. So we realized we need to do a survey...”

As a researcher who works with arts organizations and museums, I get that call or email frequently. The marketing director of a theater, classical ensemble, dance company, or art museum will get in touch, often passing along a detailed request-for-proposal for audience research, and sometimes already armed with a list of survey questions that she and her executive director brainstormed together.

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Tyrha Lindsey
L.A.I. Communications
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Tyrha Lindsey leads an award-winning marketing/PR consulting company, L.A.I. Communications, which specializes in creating strategic solutions with a focus on ethnic marketing for media companies, arts organizations, health non-profits and small businesses. Ms. Lindsey has over thirteen years of experience working in marketing and public relations in the arts, entertainment and non-profit arenas. Ask Tyrha your questions on multicultural marketing and PR below.